Chief Marketing Officer
We are
looking for an experienced Chief
Marketing Officer (CMO) to oversee all marketing operations of the
company and develop its marketing strategy and vision. The CMO plans and implements all marketing
and product development programs, both short and long term, targeted toward
existing and new markets for Smarttech247. This
is a great opportunity for a Marketing leader to join a thriving
business and to take the next step in their career, gaining experience at a
fast growing technology business.
The ideal candidate will
have a Director, VP, SVP or higher-level role in Marketing, Branding &
Marketing Communication and at-least 5+ years’ experience in Digital Marketing
and Branding Strategy.
JOB RESPONSIBILITIES
- Develops global marketing campaigns, evaluates marketing plans and develops strategies to respond to changing market and competitive conditions
- Develops and manages all marketing related budgets
- Plans and oversees digital marketing advertising and promotion activities
- Develops and recommends product positioning and pricing strategy to produce the highest possible long-term market share
- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
- Applies broad knowledge of company’s product/service capabilities and competitive environment to identify new growth areas, new technology and emerging product/service opportunities
- Monitor competitor products, sales and marketing activities
- Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share
- Establishes and maintains relationships with key strategic partners
- Guides preparation of marketing activity reports and presents to executive management
- Directs staffing, training, and performance evaluations to develop and control marketing programs
- Works closely with sales, R&D and other departments within the organisation to achieve results
Qualifications
- Must have demonstrable senior marketing experience within B2B SAAS / B2B CLOUD
- Worked within a Technology, SaaS or B2B cloud business
- Ideally worked for a fast growth B2B SaaS company
- Strong experience with Analytics (Google Analytics), CMS, CRM and Salesforce (or similar)
- Hands on experience across a variety of online and offline channels, including SEO, Content Marketing, AdWords, Email campaigns etc.
- BSc/BA in business administration, marketing, communications or relevant field; MSc/MBA will be a plus
To apply to this position, submit your cover letter and CV today to careers@smarttech247.com
